BreadCrumbs Acquisition Partner Roadmap
This document is intented to guide and clarify the process of how to acquire new clients for BreadCrumbs from external partners.
1. Value Proposition
Mission
To narrow the gap between Web3 brands and their potential users.
By leveraging their community and our community of affiliates as a marketing team to help with growth and user acquisition using cost-effective and performance-based marketing strategies.
Problem statement
Thousands of Web3 builders and projects struggle with acquiring qualified leads, clients, users and sales (revenue generation), while wasting resources and marketing budget on poor strategies that just generate brand awareness and vanity metrics that never reach their potential users.
BreadCrumbs solution
BreadCrumbs aims to leverage project communities and our community of affiliates as the best marketing team to drive growth and user acquisition.
BreadCrumbs provides an on-chain Affiliate and Referral Web3 Marketing Platform with performance-based pricing that combines automated campaign management, complete analytics tracking, and community-powered marketing in one seamless solution.
Impact
Web3 products can transform marketing from a cost center to a growth engine by only paying for verified conversions, gaining full funnel visibility, and turning their community into their strongest acquisition channel, ultimately accelerating Web3 adoption through measurable, scalable user growth.
2. The Product
BreadCrumbs Benefits
For Web3 Projects:
| Benefit | Features |
|---|---|
| Performance-based marketing Guaranteed results: Quality traffic that translates into new users, sales and profit. Positive ROI. | Unique links: Users coming from trusted referrers and affiliates |
| Affiliate network: Our curated network of Web3 creators and marketers | |
| Zero-Risk Approach Pay only for verified conversions, not impressions or clicks | Conversion Tracking: Referrals are paid when users complete the target action (visit, signup, purchase, etc.) |
| Pay per results: BreadCrumbs charges the small fee at the same time | |
| Operational Simplicity Low effort, high reward marketing solution | 1 min setup with dedicated campaign wizards |
| 2 min campaign configuration with easy to use dashboard | |
| From zero integration. Start tracking visits with zero technical development | |
| On-chain conversion and attribution tracking | |
| Automatic payments: No need to manually process payments | |
| Multiple affiliates: Content creators and marketers auto-managed in one place | |
| Precise Analytics Real-time metrics and insights to optimize your marketing strategy | KPIs tables and charts to track performance |
| Detailed user journey and attribution: From first touchpoint to final conversion | |
| Community Engagement Turn passive followers into active promoters | Hosted campaign pages: Give your community a branded referral page where community members can generate unique links |
| Analytics dashboard: Participants can track their performance and claim their rewards | |
| Digital incentives: Reward participants with Tokens, NFTs or other crypto assets | |
| Secure Operations Eliminate worries about fraud and trust issues | On-chain tracking: No need to trust intermediaries |
| Smart contracts: Facilitate trustless agreements between referrers and brands | |
| Anti-fraud protection: Prevent fraudulent conversions and protect your marketing budget | |
| Anti-bot protection: Prevent bots from generating fake conversions | |
| Transparency: All conversions are recorded on-chain, making it impossible to dispute or manipulate and easy to verify |
How a campaign and tracking actually Works
BreadCrumbs tracking follows this transparent process, which partners should understand:
Page Creation
When a client creates a campaign, a dedicated and hosted page is created in the BreadCrumbs platform and a smart contract is deployed to manage the campaign. It must be shared with the participants (referrers/affiliates).
Link Generation
Participants (referrer/affiliate) go to the campaign page and generate their unique link. They share their link with their audience.
User Journey
Event Capture
When users click the link, we capture this interaction and create a traceable identifier.
Redirection
The user is redirected to the campaign’s destination page.
Conversion Recording
When users complete target actions (visit, signup, wallet connection, purchase), a conversion event is written to the blockchain.
Attribution Verification
Smart contracts verify which referrer deserves credit for the conversion
Automatic Rewards
Upon verification, the smart contract automatically transfers the reward to the referrer’s account address.
Claiming
Participants can claim their rewards from the campaign page.
This creates an end-to-end trackable marketing funnel with zero possibility of missed attributions or payment disputes. Participants might recurrently want to come back to check their performance and claim their rewards.
Specific Problems It Solves
For Early-Stage Projects:
- Problem: Limited marketing budget with pressure to show results
- Solution: Zero upfront costs and guaranteed ROI structure
For Community-Focused Projects:
- Problem: Active community that doesn’t translate to user acquisition
- Solution: Turns engaged followers into effective promoters with proper incentives
For Projects With Multiple Offerings:
- Problem: Difficulty tracking which marketing drives which specific conversions
- Solution: Granular attribution for different products or conversion types
For Projects With Multiple KOLs and Content Creators:
- Problem: Difficulty managing multiple referrers and their performance
- Solution: Automated, easy-to-use marketing platform
For Projects With Trust Challenges:
- Problem: Web3 users demand transparency in all operations
- Solution: Fully visible, on-chain tracking that users can verify themselves
FAQs In Simple Language
Q: Does it require coding to implement? A: We provide hosted pages for participants to create links and claim rewards. Basic campaigns tracking visits start with zero technical integration. Advanced conversion tracking (time-on-page, wallet connections, email subscriptions, logins, purchases, API requests, smart contract interactions, …) requires a small technical integration from customer side. We provide easy to integrate both client side script and server side API.
This is not implemented yet. We’re working on providing tracking for more events on client side.
Continue reading the BreadCrumbs FAQs for more information.
If there is a question that is not answered in the FAQs, please contact founder on X/Twitter
Recommendation for understanding the product
For a better understanding of the product, we recommend directly going to the platform and creating a campaign (There’s no need to publish it or add funds).
You can directly go to the platform and easily create a campaign in the platform in the Builders > My Campaigns > Create campaign page.
We also provide two complete walkthrough guides for further help:
You can also share these guides with your clients so they can create and configure campaigns on their own.
Limitations of the current version
- Tracking are only available on Polygon Network.
- Funding, rewards and payments are only available on POL token.
- “URL visit” is the only conversion supported (no integration required from the client side).
We’re working on adding more features, chains, tokens, conversion types, reward types, etc.
3. Target
User Personas
Our acquisition strategy focuses on two key decision-makers in the Web3 space:
The Web3 Founder
- 30-40 year old founder/co-founder of Web3 startups
- Technical background but struggling with marketing effectiveness
- Frustrated with wasted budgets on awareness that doesn’t convert
- Seeking innovative ways to leverage their existing community
- Concerned about ROI and complexity of new marketing solutions
The Web3 Marketer
- Digital marketing professional specialized in crypto/Web3
- Seeking transparency and better metrics for community-driven growth
- Frustrated with traditional marketing methods that feel outdated
- Grappling with proving marketing value to technical founders
- Looking for ways to transform community interest into measurable results
Ideal Project Types
For Referral Programs (B2C Focus)
- Small to mid-sized projects with moderate marketing budgets
- Working products with validated market presence
- Projects with established but underutilized communities
- Brands looking to transform users into advocates
- Direct-to-user business models with clear conversion points
For Affiliate Programs (B2B Focus)
- Medium-sized projects with proven market performance
- Brands seeking to scale acquisition through trusted networks
- Projects targeting partnerships with content creators and influencers
- Products with higher customer value that justifies commission structure
- Teams ready to implement more sophisticated tracking solutions
Key Qualification Indicators
- Product Ready
- Clear product-market fit and revenue model
- Development resources available for integration
- Clear conversion events (wallet connections, subscriptions, purchases, etc.)
BreadCrumbs is designed to generate a positive ROI. That’s why it is perfect for project with a product/service generating revenue, so they can allocate part of it to the customer acquisition budget.
-
Community-Rich, Conversion-Poor
- Large social following but struggling with activation metrics
- Active Discord/Telegram with 5,000+ members but low transaction rates
- Founder expressing frustration about community engagement not translating to growth
-
Marketing Budget Frustration
- Currently spending on ineffective traditional marketing channels
- Unable to connect marketing activities to on-chain results
- Recent failed campaigns that delivered vanity metrics rather than users
-
Growth Plateau Signs
- Initial traction but struggling to scale beyond early adopters
- Founder or marketer directly mentioning “we’ve hit a wall”
- Looking for more sustainable growth channels after VC funding constraints
-
Community Sentiment
- Already considering or attempted ambassador/referral programs
- Community members organically promoting the project
- Founder recognizing the need to reward community contributions
4. About Pricing
Philosophy
BreadCrumbs is a performance-based marketing platform, which is committed to our clients by charging them only a small fee when they generate results.
Pricing plans
Our pricing plans are described in the BreadCrumbs Pricing page.
Pricing example
While it’s very simple to understand the pricing, let’s consider a hypothetical scenario to exemplify how the pricing works:
Budget and reward
A client wants to create a campaign with a $10,000 budget and $10 reward for each conversion completed (1000 conversions)
Platform fee
BreadCrumbs would charge 7.5% ($750) as our platform fee
Campaign creation
The client creates the campaign and allocates $10,750 to the campaign (campaign budget + platform fee). This is just locking the amount on the smart contract.
Conversion tracking
For every conversion completed by a user:
- Referrer gets its reward: + $10
- Platform charges the small fee of 7.5% of the conversion value: $10 * 7.5% = + $0.75
- Budget from the campaign is reduced accordingly: - $10.75
Completion
Campaign ends when:
- Campaign reaches the expected number of conversions. Meaning, when the budget is 0 (or less than reward value)
- Client decides to cancel the campaign. Remaining budget is returned to the client.
BreadCrumbs is committed to maintaining a positive ROI for the client. That’s why you’re free to cancel anytime and get a refund, and we won’t charge you for that portion of the campaign.
5. How You Get Paid
Partnership Structure
As a BreadCrumbs acquisition partner, your compensation is based on a direct, personalized agreement:
Commission Basics:
- Each partnership is individually negotiated directly with the founder
- Commission is calculated as a percentage of BreadCrumbs’ revenue
- We take (7.5-15%) fee from each campaign’s conversion value
- Your commission comes from our fee revenue
How It Works in Practice
Example Scenario:
- You refer a Web3 project that wants to create a campaign with a $10,000 budget
- BreadCrumbs charges 7.5% ($750) as our platform fee
- Client must create the campaign allocating total $10,750
- Your negotiated commission (e.g., 20% of our fee) would be $150 from this campaign (20% of $750)
- When the campaign has generated at least $150 benefit for BreadCrumbs, you get your commission
BreadCrumbs must guarantee the quality of the referred client, that’s why we pay referrals only when we can assert we are not losing money with the deal.
While payments are currently processed manually, we’re developing an automated system that will provide real-time tracking and distribution as we scale.
Quality Assurance
BreadCrumbs is committed to maintaining high-quality partnerships:
- We ensure that referred clients meet our platform criteria
- We verify that campaigns are properly configured for success
- We track performance metrics to identify optimization opportunities
- We provide support to both you and your referred clients
Getting Started
To establish your partnership and commission structure:
- Contact the founder directly to discuss partnership terms
- Negotiate your commission percentage based on expected volume
- Begin referring quality Web3 projects to BreadCrumbs
- Request your payment when conditions are met